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Digital Aesthetics: How To Create Gorgeous UI Part 2

We’re talking about rules for designing clean and simple UI without needing to attend art school in order to do so.

Here are the rules for the second part of the topic:
[to read Part 1]

  1. Learn the methods of overlaying text on images
  2. Make text pop— and un-pop
  3. Only use good fonts
  4. Steal like an artist

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Digital Aesthetics: How To Create Gorgeous UI Part 1

I’m any good at designing UI now, it’s because I’ve analyzed stuff — not because I came out the chute with an intuitive understanding of beauty and balance.

Erik D. Kennedy, Independent UX/UI Designer.

The Rules

Here they are for the first part of our topic:

  1. Light comes from the sky
  2. Black and white first
  3. Double your whitespace

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Small Business: Considerations For Successful Website Development

Any serious small business needs to have a professional-looking website.

However, before you launch your site there are a few things that you’ll want to think about first to make sure you get started right.

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11 User Experience Design Trends For 2018

Things move quickly in the web and mobile app development.

To succeed in the field of up-to-date UX design, designers must be ready for new challenges around the corner.

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Animated Transitions in Mobile Apps

Animation is a big part of user experience, especially for mobile apps.

There are a lot of things you can communicate very subtly with animation:

  • Send the message;
  • Open Settings;
  • Check the box etc.

This post reviews the common cases when functional animation perfects the visual design and support interactions.

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Universal Design for E-commerce

Great web design is an art, and it has become ever more important to ensure that your decisions are focused on an accessible user experience.

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Design for Print Tips – Perfect Brochure Design

Brochure design can be a rewarding project. Print design includes texture and feel in a way that digital projects can’t convey.

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Useful Tips for Great UX Design


At the prototyping stage of different products we often say: “Let’s cut out all these unnecessary things, does the user really need all of them?”. Will users take the same actions with them as we predict?

All prototypes are reviewed two or more times in order to cut out any unnecessary elements.

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Tips for More After-Rank Sales & Leads From Your Landing Page


The optimization of the different landing page zones answers the question “how to increase the conversion rate of your landing page” and turns visitors into sales or leads.

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Clever Lead Generation Ideas to Optimize Landing Page

We spend absurd amounts of time and resources creating content and planning campaigns. For many of us, the end goal is to generate new leads that will become paying customers.

Here are some proven and actionable ideas to energize your lead generation efforts.

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